Our core value is to provide safe and efficient formulas using only high quality plant-based ingredients. It is important to maintain control over the created values - we have an independent in-company approach to develop new ideas, research the ingredients and test the formulas. The partnership with the suppliers is based on the reputation and experience to provide quality raw materials from all over the world.  We are located on the island Saaremaa where the pure nature has inspired us to create a concept of by mukk. We source local ingredients to merge the wild nature and traditions with the contemporary knowledge. Our products contain red algae handpicked off the coastline of the island adding skin rebuilding quality to the formulas.

Both the aesthetic and functional aspects about our products are equally important to us. The poem of the ingredients gives a visual idea of the harmony of the products and the effect it would have to the user. To keep our products fresh the packaging has chosen to preserve and protect from the direct sunlight and external microbes. We believe in keeping the assortment minimal and we encourage reducing the amount of skincare products used to the selected collection. Our skin is a powerful and intelligent organ that can penetrate its own healing process. 

We have a half-atomised / half-manual production that allows us to have a better control over the waste and production quantity. We avoid over- producing due to the shelf-life of the natural products is shorter.  As the coastal inhabitants we deeply care about purity of our seas. This has resulted us minimising the use of plastic packaging and created a goal for the future is to eliminate its use entirely. We also have chosen not to produce any posters, brochures, extra packaging etc. All the information about the products is available on our homepage and by the store consultants of our resellers.