Our formulas contain mainly natural ingredients. We are open to and inspired by new ideas in the field of biotechnology and strive to find the best solutions. The goal is to provide skin- and environment-friendly cosmetics backed by today’s innovative science-based research.


Inspiration comes from the nature of our home island. Formulas are created with marine ingredients, additionally, we source local red algae from the coastline to add skin-rebuilding qualities to the formulas. We do the product conceptualising, development, and production in our independent lab. All the formulas are made in small batches and created in dialogue with the scientists and chemical engineers, approved by the certified safety assessors.

“I remember going into a pharmacy with my mother as a kid. I remember the coloured glass doors and big amber vials. I saw people coming in and pharmacists making a formula personally for their needs.  It was a place that the whole village trusted – curing, a relief giving place. When I started to work in a pharmacy after my studies a lot had changed. The local knowledge had shifted to big chemical companies, it was more about selling and less about the person. This lead my way into cosmetics. Although the beauty industry offered a more personal approach the products used were still unfortunately highly manufactured and often not natural. For this day I have worked in pharmacy and cosmetology for over 25 years, developing knowledge and skill of formula creation and skin treatments. I love the idea of creating something that is beautiful inside out, a product of nature, and I like to think that the artisan aspect of it adds a value that no machine ever could.” 

Gerda, co-founder & CEO 

“I see sustainability in a way we teach our following generations about beauty and self-care, without harming yourself or the environment. The way we see and treat ourselves has a huge impact on how we treat others. This is what my mother has taught me about beauty since I was little. Having a background in design, the main task for me is in making the outside of a product as good as the inside is. I see the formula creation as art. The way ingredients are combined, the assets they each individually bring to the product, how they harmonise and create a whole. The substance is everything, that is what we try to emphasise with all our products.” 

Sabine, co-founder & creative director